What is the difference between a feature and a benefit in copywriting?

In copywriting, a feature refers to a characteristic or attribute of a product or service, while a benefit refers to the value or advantage that the feature provides to the customer.

For example, a feature of a smartphone may be a high-quality camera, while the benefit of that feature is the ability for the user to take professional-quality photos and capture important moments in their life. Another feature may be a large screen size, while the benefit may be the ability to enjoy movies, games, and other media in a more immersive way.

In general, features describe what a product or service is or has, while benefits describe what it can do for the customer. Benefits are often more persuasive than features because they focus on the customer's needs and desires rather than the product's capabilities.

Therefore, in copywriting, it's important to emphasize the benefits of a product or service over its features in order to create more persuasive and effective marketing messages that can connect with the audience's wants and needs.